About Me
Te veo. dÍmelo.
Hi! I'm a Miami native becoming a native New Yorker. I can most likely be found in a movie theater / comedy show / airplane / dancehall / living room. I've screened over 150 TV shows and have an opinion on all of them. Let's talk.
Experience
HBO, Associate ManagER, Original programming strategy
June 2018 - Present
Read scripts in the pre-production phase, analyze audience contribution metrics, and evaluate Nielsen ratings to develop and present cross-platform programming strategies for all HBO original programming
Screen and review HBO original series, pilots, documentaries, and specials ahead of their releases to strategize programming efforts across the HBO linear and digital brands
Collaborate with Brand Marketing, Affiliate Marketing, Media Relations, as well as the Digital & Social Media teams to ensure a program’s strategy is carried out effectively via all portals
Analyze competitive market trends to implement robust programming and marketing efforts, e.g. The Sopranos 20th anniversary
Ideate, design and present programming strategy decks to various departments across HBO and MAX brands
Organize partnered events with The Skimm, Viacom, The Wing, Ellevate, NBC, and The NBA on behalf of GenHBO (HBO’s Young Professionals group) and HBO Alianza (HBO’s Latinx group)
Produce live podcast events on behalf of HBO Alianza, e.g. In The Thick with Maria Hinojosa
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WarnerMedia, Producer, Voices Podcast
June 2019 - Present
Brainstorm and develop episode arcs, pitch potential stories, and identify talent to feature on weekly podcast
Research and write interview briefs for each guest, including Winona Ryder, Steve Buscemi, and Regina King
Provide edit notes, transition scripts, and overall feedback ahead of recording with audio engineer
Edit audio segments and launch delivered episodes across all WarnerMedia brands on a weekly basis
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HBO, Managing scheduler
August 2016 - June 2018
Screen and review HBO original series, documentaries, and specials ahead of their releases to strategize programming patterns and curate collections across the HBO linear and digital brands to drive social engagement
Analyze Nielsen ratings, internal data metrics, and competitive media landscape to optimize the HBO schedule
Lead and organize department meetings to manage overall schedule production
Communicate with Marketing, Digital and Social Media, HBO Sports, and HBO Documentary departments to ensure all programming updates are cohesive on HBO, HBO GO and HBO NOW
Create and implement timely programming stunts with legacy HBO inventory and theatricals to engage the HBO viewer on streaming and non-streaming platforms
Maintain all programming reports and internal calendars
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WarnerMedia, Producer, Voices Podcast
June 2019 - Present
Brainstorm and develop episode arcs, pitch potential stories, and identify talent to feature on weekly podcast
Research and write interview briefs for each guest, including Winona Ryder, Steve Buscemi, and Regina King
Provide edit notes, transition scripts, and overall feedback ahead of recording with audio engineer
Edit audio segments and launch delivered episodes across all WarnerMedia brands on a weekly basis
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HBO FAMILY AND LATINO, Scheduling coordinator
June 2015 - August 2016
Screened theatrical releases as well as HBO Latino original films, series and specials to curate and customize programming packages for HBO Latino, HBO GO and HBO NOW
Executed Sesame Street playoff patterns and curated packages for HBO Family and On Demand platforms
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BBC WORLDWIDE, SALES COORDINATOR
September 2011 - June 2015
Screened BBC series and films, edited project treatments, and analyzed market environment to create content catalogues for distinct unscripted clientele in the United States
Maintained an internal database that oversaw completion of content from script development to digital and tape delivery
Pitched program ideas, negotiated contracts, and coordinated digital and physical material delivery with clientele, including Tennis Channel, C-SPAN, Cooking Channel, and Fusion
Reconciled all co-production and sales budgets with the finance department on a monthly basis
Acted as mediator between BBC producers and US clients throughout production process
Managed intern work schedule and daily tasks
Wrote script coverage for drama and comedy scripts for BBC Worldwide’s Script Club
Attended, planned, and supported sales conferences, such as Real Screen 2014 and 2015 in Washington, D.C., BBC Showcase 2014 in Liverpool, UK and MIPCOM 2014 in Cannes, France
Assisted with administrative work and functions including correspondence, schedules, telephone handling, travel expenses, and annual sales conferences as an assistant for the President, COO, and CEO (BBC Showcase 2012 and 2013)
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HBO OLE, ACQUISITIONS INTERN
May 2011 - August 2011
Compiled Cannes Film Festival 2011, Sundance Film Festival 2011, and Toronto International Film Festival 2011 feature and short film analyses for prospective acquisitions
Screened and presented evaluations of films, television series and specials to HBO and MAX
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Discovery communications, u.s. hispanic, media planning intern
Coordinated purchase orders for Discovery Kids marketing campaigns in California and Mexico
Screened children’s programs and films for Discovery Kids’ programming department
Edited promotional videos for Discovery en Español and Discovery Kids
Languages
English
Español
SKILLS
Proficient in Microsoft Office, Keynote, and Google Applications
Experienced in Adobe InDesign, Illustrator, and Photoshop; Final Cut Pro; Nielsen Household Ratings; GarageBand; Audacity; ProTools
Activities
Improv and Sketch Student/Performer at UCB
HEAF admissions volunteer
Caroline’s on Broadway performer
LPZ Cinetech Volunteer
Television Academy member
Magnet Theater Storyteller
Screening Committee Member: Montclair Film Festival 2015; Hamptons International Film Festival 2016; New York Latino Film Festival 2017
PA for HBO Latino Creative Services: Pedro Capo: En Letra de Otro
Next Gen Committee Member - New York Television Festival 2017 & 2018
Education
NEW YORK UNIVERSITY
B.S. MEDIA, CULTURE, AND COMMUNICATION
Graduated May 2013